How It Works | A Podcast, You Can Watch
Your iPhone is the New Television
More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018). 25-34 year olds watched the most online videos, with adult males spending 40% more time watching videos on the internet than females. The time spent by users in the United States watching video content weekly on a smartphone is also seen to be growing over time.
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The preference for video content is not just limited to entertainment purposes. Video extends to brands. Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
Consumers Love Seeing Videos on Social Media
Users are seeing videos increasingly on every platform. Whether it’s on blogs, Instagram ads or simply YouTube, they are expecting more video content. Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. This statistic alone shows how videos are getting popular with the passage of time. With video becoming a great influence on consumer decisions, it comes as no surprise that Instagram is on track to become the fastest-growing platform which uses video content to drive purchases.
Video Marketing = Profit
It all comes down to the return on investment (ROI). If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018). The same report shows us that 80% of marketers also claim to be satisfied by the ROI of video ads that they have posted to social media.
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Broadly speaking companies use video marketing to increase their sales, build brand awareness as well as trust, to keep their current customers informed, and to reach out to potential customers. The platforms most commonly used by marketers for posting social media marketing videos and video ads are Instagram, YouTube, and Facebook. A reason why video marketing is favored as a marketing tool is because of its potential to explain everything in a format that is preferred by users — the visual format. Tutorials or explainer videos are especially popular among end users.
Video Marketing as a Lead Generation Channel
According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals. These stats show that there’s no need to second-guess the benefits of video marketing for business. As for video marketing in 2020, it will be a great way to grow your network and customer base, not just now, but also in the future.
Facebook is the NEW TV and Radio Air Wave
We are pioneering programming and advertising on Facebook, very much like the early days of TV and radio.
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Early air waves were controlled and operated by governments. These were eventually privatized and licensed to media and broadcasting companies.
Facebook has evolved in very much the same way, by making their website available to individuals and companies, to promote themselves and their interests. With the introduction of Facebook LIVE and Facebook Watch. Facebook has evolved into a form of a media "air wave".
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As far back as 1895, people had begun to leverage radio waves to broadcast news, music and entertainment.
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Pioneer radio station 2XG, also known as the "Highbridge station", was the first station to make radio broadcasts on a regular schedule.
Until then broadcasts were made by a variety of "solo-broadcasters" or "amateur radio". We've seen the same behavior in today's social media environment. With most content produced by individuals and corporations promoting their own products, news and services through their individual social media pages.
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In 1907, a form of a "program guide" for radio broadcasts began to circulate, to promote regularly scheduled programs available through these free, government controlled "airwaves".
The Live broadcast network is leveraging our Facebook Events Page to do the same. By pre-scheduling upcoming shows, episodes and events, we are treating our FB Events Page as a "program guide". The obvious advantage is the ability for audience members to select "GOING", in order to receive FB Event Updates and notifications.
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On November 2, 1920, KDKA received the first federal license and began broadcasting. Madison Avenue early on recognized the importance of radio as a new advertising medium. Advertising provided the major funding for most stations. The United States never had a licensing fee for set users. KDKA was able to sign, produce and schedule a variety of shows and programs, while selling advertising space between and during news and entertainment broadcasts.
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In the 1950's Television began to replace radio as the chief source of revenue for broadcasting networks.
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This is very much like the opportunity The Live Broadcast Network is leveraging within the Facebook platform, while fitting within the Facebook User guidelines. The LBN is able to sign and produce content from a variety of hosts, topics and interests under a TV and Radio advertising model, with each show targeting a unique demographic and viewer segment. This allows The LBN to offer advertisement opportunities to media and ad buyers.
Audio and Video Advertising During Original LIVE Broadcasts
Now you and your business can benefit from targeted and original programming streamed exclusively on the world's largest social network. Leveraging the Facebook platform, TheLBN is able to provide clickable URL Links in the Event Posts, Social Sharing and now Audio and Video Advertisements that run in perpetuity of the episodes.
We've added "Commercials"!
The Live Broadcast Network
Introduces Embedded Video Commercials Into Our LIVE Streamed Broadcasts on Facebook LIVE
TV advertising boasts the highest return on advertising spend
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The LIVE Broadcast Network now offers 9-30 second video commercials during our LIVE broadcasts. With over 3-million views and dozens of unique original LIVE programs coming, there is no other network that offers such a competitive value for your business.
TV advertising boasts the highest return on advertising spend
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The LIVE Broadcast Network now offers 9-30 second video commercials during our LIVE broadcasts. With over 3-million views and dozens of unique original LIVE programs coming, there is no other network that offers such a competitive value for your business.
Why Facebook?
No other company (Netflix, YouTube, Instagram, etc.) has a social media network behind its video content marketing. Meaning, if we were to produce recorded or LIVE video content on any other platform, we would need to promote the content through mainstream marketing techniques (email lists, social media, print, etc.)..
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Program Guide - Only on Facebook are you able to create "Events", which telegraph upcoming shows, guests and episodes. The Live Broadcast Networks Events page, essentially acts as a "TV Guide" for upcoming shows and events.
Leveraging Networks - With Facebook, we are also able to leverage both your own network of followers, the networks of each of the guests on each of the shows and the promotional efforts of each of the advertisers associated with each of the shows.
Cross Promotion - We essentially create a snowball effect of self promotion and advertisement.
We are simply using social media networks correctly
You should know that what we discovered is very simple. It says it in the name...
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"Social" = This requires that people engage and interact with each other.
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"Media" = Video, images, text, content, etc.
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"Network" = Each person has a network of friends, followers, etc.
In order to leverage "social media networks", the trick (no trick) is to engage your audience through "media" (pictures, video, content, etc.) in a way that leverages their "network", in order to encourage "social" engagement and interaction.
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We are pioneering Facebook as a platform for network broadcasting and advertisement sales.
Why Should I Advertise on The Live Broadcast Network?
Our viewers (your potential customers) are able to immediately engage with our content, through links, comments, emojis and participation. All of this creates awareness and action.
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Features on Facebook make it possible for advertisers to benefit from the traction that we have established, as well as the traction gained by the addition of new shows and hosts.
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We are treating our Facebook Business page as a television or radio channel. Each show has a limited amount of advertising space, with a unique and targeted audience.
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Our business page, therefore serves as "the network", and is able to support advertisement.
Using our business page, we are able to provide two distinct advertising targets.
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- Show Advertisement - Shows that air under The Live Broadcast Network's business page
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Network Advertisement - The ability to post advertisements on The Live Broadcast Network business page and across multiple individual shows.
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Unlike other platforms, Facebook allows for URL hyperlinks within, Event Post Descriptions, Event Comments, LIVE Descriptions, and LIVE Comments.
Here's What That Looks Like...
EVENT POSTS
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Graphic Logos​
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Linked Text - FB Profile Link
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Sponsored URL Linked Text
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LIVE BROADCASTS
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Linked Text - FB Profile Link
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Sponsored URL Linked Text
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Pinned Linked Text Comments
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Show Statistics
Average weekly viewership - 190,000
Annual views: 4,900,000
Audience Gender: 63% Women 37% Men
Countries: USA, Canada, Australia, UK, Middle East, Latin America, etc.
Midweek Rewatch: 80,000
Same Week Rewatch: 100,000
Engagement: 73%
Most Watched Episode: The Scott Brothers "Lip Sync Battle" 19k LIVE, 500k Total Views
Lets Review...
If you are a marketing expert, you can appreciate that what we've discovered is a the purest leverage of social media. Like we said from the start, "what we've discovered is simple". But what we have achieved is nothing short of remarkable.
Social media networks were designed to be used exactly how we are using it. We have taken the native use of the LIVE stream feature and used it to provide a platform to engage with celebrity guests and audiences globally.
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Now, we are taking that same formula to create original LIVE stream programming, with unique hosts, targeting niche audience segments in music, fashion, cosmetics, automotive, entertainment, design, etc.
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And we've discovered a way for companies to benefit from the leverage we have established.
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The way we see it, this is like going back in time and being the first television and radio networks. Facebook simply is the modern airwaves. The LBN is the first to establish a LIVE broadcasting network in this new frontier.
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What would it mean to your business to be the first to market on what will lead to the new media frontier?
Lets Change The Future of Media Broadcasting, Together.
Have a question?
For advertising questions, contact:
W (949) 652-9503